marketing to the technical buyer

[chhotii]

Admittedly, the homemade soup (of which we have plenty in the freezer) is made with carrots that look like they might have been healthy once. And meaty, substantial pieces of chicken and goose. Also, it doesn't taste like ass.

But the Campbells' soup has OMG a picture of LIGHTENING MCQUEEN on the can SQUEEEEEE!!!1!1!!!

Guess which one won out today?